The Boomer Generation: What Are They Looking For?

Pat Wagner from Pattern Research, Inc. is an educator, trainer, and consultant for libraries of all kinds.  She recently gave a workshop for NTRLS on how to design library services and programs to appeal to the Boomer generation.  Here she talks with Nell Callison about the different kinds of Boomers, how to design services targeting their needs, and how to market your programs in order to reach this audience.